Ten years ago today, after months of trials and testing our business was born. We had created a product that was a safe alternative to all the harsh and aggressive cleaners on the market. Our journey started with Bike Wash and soon after we introduced After Shine and Drivetrain Cleaner. Over the next four years we earned the trust from the motocross industry and became the number one cleaner for them in the UK. We built our brand, educating everyone on how using aggressive cleaners can damage their bikes, but ours wouldn’t. Our Bike Wash has won numerous testimonials proving it Is the safest and most effective cleaner on the market and always will be. We have added to the range over the years with huge success, and now have a vast selection of safe but highly effective products.
In 2018, after establishing a network of trade shops, motocross championships and customers we re-branded and modernised the original Pro-GreenMX look. This was to now create a brand that could be recognised globally with our salt free message. We continued to grow throughout the UK and Europe and started being approached from other industries like Motorcycles, Vehicles, and watercraft. Our brand made it to the other side of the world, and we secured a distribution network in Australia. Over the next three years we would receive more and more positive feedback from our products and realised that our brand had become globally recognised.
This global interest from different markets led us in 2021 to re-brand once again but this time in a huge way. Pro-GreenMX was rebranded to Motoverde to be able to enter multiple markets across different continents and not to be exclusive to the motocross industry. We have some exciting news to share with you about the continued growth of our brand along with new product launches coming soon.
Our journey started just 10 years ago, and as Steve Cowburn (Owner) once previously said “I had no idea ten years ago that I had created a product that would become so dominant in the UK market, available throughout Europe and even distributed in Australia!”.We are a family run business that has built itself into a brand that has become recognised all over the world, and we couldn’t be any prouder.
We would like to thank absolutely everybody who has been a part of the brand from the beginning, currently and moving forward. This includes riders, teams, shops, distributors and of course our customers. All your support is really appreciated, and we would love to continue receiving it moving forward.